Business Analytics, Bachelor of Science
Program Purpose
Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations. The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.
Program of Study
The Bachelor of Science degree program in Business Analytics provides course work from both the College of Business and the College of Technology. Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals. With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data. Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making. The program will require students to develop a high level of quantitative and technological skills. It utilizes the courses from the undergraduate business core, courses from the College of Technology, and specialized courses in the area of business analytics.
Cooperative Learning Experiences
Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the Program Chair. Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301 Organizational Behavior may also be completed as a co-op. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.
To be eligible for the co-op the student must have completed 60 credits and have a minimum GPA of 2.5. The student must contact the office of Work-Integrated Learning (WIL) one semester before they would like to begin their co-op assignment. Once an opportunity description is secured, the WIL office will seek credit approval of the experience from the Business Analytics Program Chair.
Program Competencies
In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of the catalog, each graduating student will be able to:
- Effectively evaluate and frame business problems and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and data mining.
- Utilize critical thinking strategies to evaluate problems and solutions, and make recommendations based on client needs utilizing appropriate analytical tools.
- Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of business analytics.
- Apply the ethical standards as required by professionals in the business analytics field.
Minimum Grade Policy
College of Business programs require a minimum grade of "C" for all program core courses. For Business Analytics majors this includes courses with prefixes other than BBA. This includes courses with prefixes BBA, BBM, CSC, ECO, ISM and PHI that fall under the Business Analytics Program Core section below. Business Analytics majors receiving a grade lower than "C" in any program core course must retake that course.
For Business Analytics majors, a minimum grade of "C" is also required in three pre-requisite courses outside of the program core, specifically BBA 301 (or its equivalent), BMK 305, and MAT 312.
Curriculum - General Education Requirements
English Composition (12 Credits)
Humanities Elective (6 credits)
| BBM 319 | Business Ethics | 3 |
| COM 245 | Writing for the Media | 3 |
| DSN 110 | Fundamentals of Drawing | 3 |
| TEC 215 | Basic Photography | 3 |
| VFP 313 | Aesthetics of Film | 3 |
| | Culinary Arts Elective | 3 |
| | Drama Elective | 3 |
| | Ethnic Studies Elective | 3 |
| | Fine Arts Elective | 3 |
| | Foreign Language Elective | 3 |
| | History Elective | 3 |
| HUM | Humanities Elective | 3 |
| | Literature Elective | 3 |
| | Music Elective | 3 |
| | Philosophy Elective | 3 |
| | Religion Elective | 3 |
Social Science Electives (6 credits)
Mathematics (3 Credits)
| MAT 205 | Introductory Survey of Mathematics | 3 |
Natural Science (3 or 4 Credits)
| | Natural Science Elective | 3 or 4 credits |
Computer Operations (3 Credits)
| CTA 326 | Integrating Excel into Business Problem Solving | 3 |
Critical Analysis (3 Credits)
| PHI 100 | Introduction to Critical Thinking | 3 |
Citizenship (3 Credits)
Business Core (30 credits)
Prerequisite Note:
CTA 326 or CTA 226 are the prerequisites for BBA 301.
ENG 122 is the prerequisite for BBM 320.
The successful completion of all Business Core courses is the prerequisite for BBM 402.
Note: BBM 301 is available as a co-op.
Business Analytics Core (36 credits)
Choose one of the following two courses:
| BBA 489 | Experiential Learning in Business Analytics | 3 |
| OR | | |
| BBA 490 | Internship in Business Analytics | 3 |
Choose one of the following two courses:
| PHI 314 | Ethics for Computer Professionals | 3 |
| OR | | |
| CSC 414 | Ethics for AI and Data Analytics | 3 |
Business Electives (9 credits)
| | Business Elective | 3 |
| | Business Elective | 3 |
| | Business Elective | 3 |
Choose from the following:
| BAC 201 | Intermediate Accounting I | 3 |
| BAC 202 | Intermediate Accounting II | 3 |
| BBA 380 | Database Marketing | 3 |
| BBA 440 | Web and Social Media Analytics | 3 |
| BBA 450 | Advanced Visualization | 3 |
| BBA 460 | R for Business Analytics | 3 |
| BMK 321 | Marketing Research | 3 |
| CTA 236 | Introduction to SPSS | 3 |
| CSC 419 | Python for Data Science | 3 |
| CSC 420 | Intro to Artificial Intelligence | 3 |
| FIN 306 | Corporate Finance | 3 |
| FIN 410 | Financial Reporting and Analysis | 3 |
| GIS 300 | Geographic Information Systems Science & Technology | 3 |
| MAT 313 | Experimental Design | 3 |
| SEC 290 | Introduction to Programming with Python | 3 |
Prerequisite Notes:
BBA 380: The prerequisite is BMK 305 and BBA 350.
BBA 440: The prerequisite is BBA 305.
BBA 450: The prerequisite is BBA 430.
MAT 313: The prerequisite is MAT 205 or MAT 122 with a minimum grade of "C" or College of Business degree completion candidate.
Certain courses may be available as a co-op.
Free Electives (6 credits)
| | Free Elective | 3 |
| | Free Elective | 3 |
Students with less than 16 transfer credits are required to take
FYE 101 as one of their electives.
Business Analytics Completion Degree
What is a Completion Degree?
A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.
Curriculum
Transfer students who hold an associate degree from a partner institution are required to take the following Business Analytics courses.
The College of Business programs require a minimum grade of "C" for Business Analytics Program Core Courses. Students receiving a grade lower than "C" in any required program core course must retake that course.
Business Analytics Program Core Courses
Choose one of the following two courses
| CSC 414 | Ethics for AI and Data Analytics | 3 |
| PHI 314 | Ethics for Computer Professionals | 3 |
Choose one of the following two courses:
| BBA 489 | Experiential Learning in Business Analytics | 3 |
| BBA 490 | Internship in Business Analytics | 3 |
Completion Degree Required Courses
Choose one of the following two courses:
The following courses or their equivalents are prerequisites for a degree in Business Analytics:
ENG 122 English Composition II
MAT 205 Introductory Survey of Mathematics
BBA 301 Intro to Business Analytics
BAC 101 Accounting I
BAC 102 Accounting II
CTA 326 Integrating Excel into Business Problem Solving
ECO 101 Economics I
ECO 102 Economics II
BBM 201 Principles of Management
BBM 301 Organizational Behavior
Dual-Credit ADVANTAGE™ Accelerated Option
Through Dual-Credit ADVANTAGE™, this accelerated program option allows eligible College of Business students to take up to four selected graduate-level courses in place of selected undergraduate courses and provides the opportunity to be formally accepted into the M.S. in Management or MBA graduate program prior to completion of their bachelor’s degree.
In order to be eligible, students must have completed 75 undergraduate credits and obtained an overall GPA of 3.0 or better and have specific undergraduate courses remaining in their program. Please schedule an appointment with an Academic Advisor to learn if you are eligible to participate in this program and determine your concentration-specific course substitutions and requirements.
Note: These graduate-level courses will fulfill requirements for both the undergraduate and graduate degree programs. Students are required to maintain a 3.0 in all graduate programs.